Felipe van Beetz
I'm building Chof. I walk (and bike) long trails and write about it sometimes.
Mixed with: product, growth marketing, AI-first work & implementation.
Chof Chocolate
Quality chocolate is very very underrated, and I'm very very interested. I'm a Level 2 certified (IICCT) chocolate & cacao taster, International Chocolate Awards judge, and I'm building a discovery platform to let people find out about good chocolate.
Walking & Writing
Big fan of long-distance walking. Some notes from the trail:
Work
Product, AI adoption & implementation
I help organisations and teams make AI useful in actual work.
- AI adoption and implementation in day-to-day workflows.
- Workshops, trainings and hands-on support with teams.
- Product-minded approach: source material, ownership, habits and rollout.
- Recent work at PostNL Cross Border Solutions / CBS.
- Previously: Product at Geldvinder.nl (APG).
- Previously: Growth Marketing at Kandoor.nl (APG).
Open from late summer onward for selective projects and longer AI-first product assignments.